[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.itpce.cz\/i-stranka-si-zada-sve\/#Article","mainEntityOfPage":"https:\/\/www.itpce.cz\/i-stranka-si-zada-sve\/","headline":"I str\u00e1nka si \u017e\u00e1d\u00e1 sv\u00e9","name":"I str\u00e1nka si \u017e\u00e1d\u00e1 sv\u00e9","description":"Pokud se \u010dlov\u011bk rozhodne propagovat se na internetu v podob\u011b webu, m\u00e1 to zprvu v podstat\u011b velice jednoduch\u00e9. Proto\u017ee po\u0159\u00eddit si internetovou str\u00e1nku, to dok\u00e1\u017ee v dne\u0161n\u00ed dob\u011b kdekdo, a naj\u00edt n\u011bkoho, kdo za n\u011bj tuto \u010dinnost m\u016f\u017ee odv\u00e9st, dok\u00e1\u017ee ka\u017ed\u00fd. Tak\u017ee svou vlastn\u00ed str\u00e1nku m\u016f\u017ee m\u00edt na internetu kdokoliv. V \u010dem\u017e se ukr\u00fdv\u00e1 v\u00fdhoda […]","datePublished":"2019-07-14","dateModified":"2023-05-26","author":{"@type":"Person","@id":"https:\/\/www.itpce.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.itpce.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dcb1aeb5e7d95014cdc92e76cf3c72f6b456579bf773ad0081803a6569ffc19c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"itpce.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.itpce.cz\/wp-content\/uploads\/img_a362927_w4280_t1575818320.jpg","url":"https:\/\/www.itpce.cz\/wp-content\/uploads\/img_a362927_w4280_t1575818320.jpg","height":0,"width":0},"url":"https:\/\/www.itpce.cz\/i-stranka-si-zada-sve\/","about":["Internet"],"wordCount":473,"articleBody":"      Pokud se \u010dlov\u011bk rozhodne propagovat se na internetu v podob\u011b webu, m\u00e1 to zprvu v podstat\u011b velice jednoduch\u00e9. Proto\u017ee po\u0159\u00eddit si internetovou str\u00e1nku, to dok\u00e1\u017ee v dne\u0161n\u00ed dob\u011b kdekdo, a naj\u00edt n\u011bkoho, kdo za n\u011bj tuto \u010dinnost m\u016f\u017ee odv\u00e9st, dok\u00e1\u017ee ka\u017ed\u00fd. Tak\u017ee svou vlastn\u00ed str\u00e1nku m\u016f\u017ee m\u00edt na internetu kdokoliv.  V \u010dem\u017e se ukr\u00fdv\u00e1 v\u00fdhoda stejn\u011b jako nev\u00fdhoda. Jak se toti\u017e uk\u00e1\u017ee ji\u017e vz\u00e1p\u011bt\u00ed po zalo\u017een\u00ed takov\u00e9 str\u00e1nky, tato sice existuje, ale nen\u00ed vcelku k ni\u010demu. Pokud je tedy v\u016fbec k n\u011b\u010demu. Nedost\u00e1v\u00e1 se j\u00ed toti\u017e dostate\u010dn\u00e9 pozornosti ze strany publika. A to dost mo\u017en\u00e1 nikoliv proto, \u017ee by byla n\u011bjak\u00e1 o\u0161kliv\u00e1, ale proto, \u017ee je j\u00ed podobn\u00fdch na internetu u\u017e tolik, \u017ee se v nich snad ani vyznat ned\u00e1. A to je d\u016fvod toho, pro\u010d pou\u017e\u00edvaj\u00ed u\u017eivatel\u00e9 internetu vyhled\u00e1va\u010de. Zadaj\u00ed sem kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 je zaj\u00edm\u00e1, a zvolen\u00fd vyhled\u00e1va\u010d je zahrne u\u010din\u011bnou lavinou odkaz\u016f na str\u00e1nky, na nich\u017e se doty\u010dn\u00fd pojem vyskytuje. A zat\u00edmco je n\u011bkolik takov\u00fdch odkaz\u016f na p\u0159edn\u00edch pozic\u00edch, v\u0161em hledaj\u00edc\u00edm hezky na o\u010d\u00edch, ty ostatn\u00ed maj\u00ed sm\u016flu a spo\u010dinou a\u017e kdesi daleko v tomto seznamu, kam a\u017e se vesm\u011bs nikdo nedobere. A ti \u201a\u010dern\u00ed vzadu\u2018 tak maj\u00ed sm\u016flu. A co ud\u011blat, aby se majitel se sv\u00fdm webem probojoval na n\u011bkterou z on\u011bch v\u00fdhodn\u00fdch p\u0159edn\u00edch pozic? Jedinou mo\u017enost\u00ed je optimalizace doty\u010dn\u00e9 str\u00e1nky pro internetov\u00e9 vyhled\u00e1va\u010de. Nebo SEO, chcete-li. A jak na SEO?  Odpov\u011b\u010f je prost\u00e1. Sta\u010d\u00ed vsadit na odborn\u00edky, kte\u0159\u00ed se t\u00e9to \u010dinnosti v\u011bnuj\u00ed profesion\u00e1ln\u011b. A ti u\u017e se postaraj\u00ed o a) odstran\u011bn\u00ed p\u0159\u00edpadn\u00fdch nedostatk\u016f ze str\u00e1nky samotn\u00e9 b) navr\u017een\u00ed t\u011bch nejide\u00e1ln\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov c) vytvo\u0159en\u00ed zp\u011btn\u00fdch odkaz\u016f sm\u011b\u0159uj\u00edc\u00edch sem z jin\u00fdch web\u016f d) naps\u00e1n\u00ed pot\u0159ebn\u00fdch kvalitn\u00edch text\u016f e) a reklamu  Co\u017e v\u0161e dohromady zp\u016fsob\u00ed, \u017ee se takov\u00e1 str\u00e1nka stane z pohledu internetov\u00fdch vyhled\u00e1va\u010d\u016f atraktivn\u011bj\u0161\u00ed. A tud\u00ed\u017e se um\u00eds\u0165uje na st\u00e1le v\u00fdhodn\u011bj\u0161\u00edch a v\u00fdhodn\u011bj\u0161\u00edch pozic\u00edch, a\u017e se nakonec dostane t\u0159eba i na \u00faplnou \u0161pici. Tam, kde se obvykle v internetov\u00fdch vyhled\u00e1va\u010d\u00edch po n\u011b\u010dem p\u00e1tr\u00e1. A proto je SEO d\u016fle\u017eit\u00e1 v\u011bc. Proto\u017ee je to jedin\u00e1 cesta, jak dos\u00e1hnout vysok\u00e9 sledovanosti str\u00e1nky. Bez n\u00ed\u017e by nebyla takov\u00e1 str\u00e1nka zhola k ni\u010demu.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"I str\u00e1nka si \u017e\u00e1d\u00e1 sv\u00e9","item":"https:\/\/www.itpce.cz\/i-stranka-si-zada-sve\/#breadcrumbitem"}]}]